For those who missed the official launch party, or simply want to re-live the fabulous evening here is our official video and blog of the Lulu Hayes SS15 Collection Preview and Launch Party...
The SS15 launch party was attended by bloggers, journalists and fans of the Lulu Hayes brand who were eager and excited to see the new prints, styles and cuts for themselves - before anyone else! Guests at the event hosted by Waterfront Bar & Kitchen in central London were treated to panoramic views of the iconic London skyline which complimented the new collection perfectly.
Everyone was surprised to see that in a departure from last year's organic, landscape inspired prints, this year's inspiration was based on the inner city lifestyle, urban architecture and collective street art.
Blogger and stylist The Gentleman Next Door said "The collection skillfully uses digital print to evoke a cool urban chic look". Blogger Bryony from Design Mischief also said that the collection features "gutsy urban artwork"
As models arrived and saw the collection for the first time, Make-Up Artist Amy Revelle created an understated, au-natural look to compliment the vibrant prints.
Film Director Tom Sands also captured the behind the scenes preparations and interviewed key personnel from Lulu Hayes including: Creative Director & Designer Lucy Anne Hayes, Stylist Gillian Scholes, Online Marketing Manager Emma Dixon, Sales Director Emily O’Connor and Model Jessica Parson
As the evening got underway, special guest DJ Devstar turned up the volume and the music pumped while the models strutted the catwalk, chatted to guests and browsed the new rails.
This year's collection also featured a new Menswear line with prints which were described by blogger The Gentleman Next Door as "thought provoking" and the cut "nicely fitted".
Guests perused the collection and were able to place pre-orders on the night for their favourite pieces. Journalist Morwenna Jones said of her favourites "the dress would be perfect for drifting around town, garden parties and even as a cocktail dress while the vest and trousers would be ideal for a summer festival or party".
The evening finished with an exclusive Lulu Hayes goody bag featuring luxury skincare products from sponsors ESPA Skincare, beautiful bracelets from Noah Fay and healthy treats from Bounce, Metcalfes Skinny Popcorn and Redbull.
Brand Creative Director & Designer Lucy Anne Hayes took to the stage to extend a big Thank You to all who attended the event and support the brand.