Lulu Hayes is a bespoke luxury womenswear brand specialising in Digital Print
This unique designer offers exclusive 100% silk garments that are all individually tailored in London. Finding inspiration from elements in nature and abstract expressionism, the Lulu Hayes label has an invigorating sense of organic and fresh meets daring.
Creative Director & Founder Lucy Anne Hayes grew up in the heart of Sussex where she practiced Fine Art & Textiles, creative flair, skills in sketching and painting were evident from the age of 4. She went on to study a BSc. in Fashion Design & Design Management at The University Of Manchester. After working as an Assistant Womenswear Designer for French Connection & completing various internships in the fashion industry as well as a work placement at Zoe Jordan, at the age of 23 she decided to take on the entrepreneurial challenge and set up her own company where the Lulu Hayes brand quickly evolved. Specialising in Digital print and with a passion for abstract artworks and textures Lulu Hayes is an unusual fashion creative transforming original paintings and prints into suitable ready-to-wear collections. Luxurious silks are both sourced and printed in the UK. The brand strongly focuses on quality and production of sustainable fashion.
The new SS18 designs focus on versatile cuts and fine detailing, offering pieces that are effortlessly elegant. The signature tones of Lulu Hayes present a collection that leads with sophistication and an undeniable edginess.
“We are very excited to showcase SS18 this season, the collection and product range has greatly expanded since last season, introducing new fabric textures such as metallic wovens to compliment our digitally printed silk designs. Our colour pallet inspired by Antartica’s natural landscapes features powder blues, blush pinks, metallic greys & hints of gold. I can’t give away too much more yet but we are really looking forward to its debut during Fashion Week!”
Lucy Anne Hayes [Creative Director & Designer]